Augmented reality start-up 3DQR has received an infusion of more than EUR 1 million from bmp Ventures and a business angel.
3DQR, which was founded in 2016 and employs over 30 people, combines augmented reality (AR) with conventional QR codes in a patent-pending image-processing algorithm. The ultimate aim is to develop a universal web platform for AR.
“In contrast to other AR systems, which require complicated learning of optimized images, our modular system makes it easy to create and maintain augmented reality content and place it anywhere on products and print media,” says Daniel Anderson, founder and managing director of 3DQR.
Anderson is a graduate of the Magdeburg’s Otto von Guericke University with a degree in mechatronics who speaks no fewer than six language including Mandarin Chinese and Catalan.