Sportech startup Bepro11’s seems to have found a winning strategy. In 2017, the company founded by Hyunwook Kang – who goes by Luis Kang in Europe – relocated from Seoul to the northern German city of Hamburg to better access Europe’s sports market. Now, the company has taken in an additional 8.8 million euros in financing, following a 10-million-dollar capital infusion in 2018.
Bepro11 is an artificial-intelligence soccer analysis platform that can distinguish movements, note spatial changes and compare situations. It offers both camera systems and software to help clubs better analyze their own players’ – and opponents – moves, be they crosses or clearances, set pieces or give-and-gos. The resulting footage can also be made accessible to fans to encourage their support for their favorite team.
The company says that their system saves the time and energy associated with manual editing and generates data reports that gives users a competitive edge. The company’s products have already been used by scores of clubs in professional leagues from Asia and Europe, including FC Cologne in the German Bundesliga. Kang was named to Forbes magazine’s 2019 30 under 30 Asia – Enterprise Technology list.