Geared for growth
Whether targeted at the domestic or foreign markets, many German bicycle makers are now promoting their electric models. In addition to Kreidler, German household name brands like Stevens, Hercules and Kalkhoff are now pushing sales for pedelecs on their websites and in their advertising campaigns.
There is every reason to expect the German e-bike market, both imports and exports, to keep expanding as concerns about climate change and global warming from CO2 emissions grow globally.
E-bikes and pedelecs are also a way of alleviating pressure on roads in increasingly crowded cities. Germany’s transportation ministry boldly declares on its website that “Cycling is booming” and has made the promotion of e-vehicles a major policy focus. Local authorities are taking a similar tack. Berlin, for instance, has passed a groundbreaking mobility law to encourage dramatic increases in cycling as part of the city’s push to become CO2-neutral by 2050.
Not all current or potential pedal cyclists are willing (or able) to supply the horsepower needed to travel anything more than short distances. Thus, pedelecs and electric cycles will remain an effective and stylish option for those who don’t want to break too much of a sweat getting to work, doing the school run, or going shopping.