Getting the balance right in Overseas City
Around 2,500 people currently live in Bremen’s Überseestadt. By 2030, it is expected to have twice as many inhabitants. The number of companies in the quarter is also growing rapidly: In the early days of Überseestadt, there were only 300 companies with around 6,000 employees. Today, more than 1,000 companies operate there with over 16,000 employees – and the number is rising. It is not difficult to get the work-life balance right in the district: Rents are still moderate, there are shops and services in the immediate vicinity, and the walk to work is pleasant. A city beach called Waller Sand has been created in the quarter for outdoor leisure.
Many investors have already leapt in, buying up land and real estate, repairing old buildings or putting up new ones. Take the former factory of the food manufacturer Kellogg on the banks of the Weser. The company closed its doors in Bremen in 2017, but a private investor bought the site and is planning a CO2-neutral building ensemble. Over 1,000 apartments, schools and kindergartens are to be built on the river peninsula, alongside offices, restaurants and shops. The landmark Kellogg silo is to be converted into a hotel with a rooftop restaurant. To date, over EUR 1bn has been pledged for the Überseestadt – a figure which is expected to double before construction has finished.