Interview with Klaus Bonhoff, chief executive of the National Organization for Hydrogen and Fuel Cell Technology (NOW),
Sixty is the new fifty. That’s a crucial message for companies as demographic change opens up a vast new market over the next few decades. This trend is more pronounced in Germany, where the active over-50s age group provides huge potential for investment, innovation, and development.
Health is a way of life in industrialized countries. As Europe’s biggest market for medical products and services, Germany has a very promising out-of-pocket health-care market not covered by health insurance providers.
For centuries humans have looked to the power of nature to soothe and heal. And some healing methods go beyond the medical to include complementary, spiritual and natural remedies. Such treatments are increasing in popularity in Germany.