Getting in on the Game

E-sports are booming like never before in Germany and the rest of Europe. Video game tournaments offer electrifying opportunities for sponsorship and brand awareness, so it’s not surprising that international sports players are joining the fray.

Germany Extends Program to Help SMEs Digitalize

The Ministry for Economic Affairs and Climate Action has allocated a further EUR 72 million to its “go-digital” program, which will now run until 2024.

Top Investment 2021 in Saxony

The Vodafone Group announced that it will establish a global competence center for research, development, and innovation in Dresden.

Parallel Trends: Sustainable E-Commerce

The coronavirus pandemic has revolutionized how Germans shop, especially for groceries. And the change has come hand in hand with increased concern about ecological and social issues. International investors are meeting this demand with organic, local and eco-friendly produce.

Germany Gears Up for Digital

When it comes to many aspects of digital transformation, Germany is in the middle of the European pack. But both government and business want that to change – and fast. That’s good news for innovative tech companies looking for a foothold in the heart of Europe.

One to Watch: Pratyush Saxena, founder and CEO of Ideatarmac

When Pratyush Saxena decided to move away from London in 2013, he chose the small, eastern German city of Jena as the best location to launch his new business, Ideatarmac.

Germans Warm to Social Shopping

A new study carried out by business magazine Wirtschaftswoche and pollsters YouGov suggests that people in the country are growing more enthusiastic about so-called social shopping.

Germany’s Quantum Future

Faster, more powerful and smarter – that’s what Germany is aiming to become by supporting the development of quantum supercomputers. International quantum hardware and application companies are starting to take notice.

Making the Right Connections

Germany’s Digital Hub Initiative offers international companies significant advantages when it comes to building partnerships and driving innovation. Two examples from software and customer support services illustrate how the system works.

Insurtech Clark Hits Unicorn Status

An acquisition has given Germany its latest unicorn. Digital insurance broker Clark has taken over Internet information platform Finanzen Group, elevating its own valuation, according to the company itself, to over USD one billion.