City of Light

Jena is a vibrant and fast-growing hub for the high-tech industry. With international players setting up shop, the city is becoming known as eastern Germany’s “Optics Valley.”

Golden Oldies

Sixty is the new fifty. That’s a crucial message for companies as demographic change opens up a vast new market over the next few decades. This trend is more pronounced in Germany, where the active over-50s age group provides huge potential for investment, innovation, and development.