Jena is a vibrant and fast-growing hub for the high-tech industry. With international players setting up shop, the city is becoming known as eastern Germany’s “Optics Valley.”
Why does it pay to come to Germany? What are the USP’s of this location, rated one of the most attractive business environments in the world? Our “Location”-pieces answer these questions.
Sixty is the new fifty. That’s a crucial message for companies as demographic change opens up a vast new market over the next few decades. This trend is more pronounced in Germany, where the active over-50s age group provides huge potential for investment, innovation, and development.