Czech Online Supermarket Expands to Germany

August 2020

One of the winners from the disruption caused by the coronavirus pandemic in Germany are online food delivery services. So it’s no surprise that online supermarket Rohlik from the Czech Republic is setting up shop in its larger neighbor.

Rohlik has EUR 160 million in turnover and expanded by 56 percent in 2019, making it one of the 50 fastest growing tech companies in Central Europe. It plans to commence German service by the end of 2020 and reckons it can do EUR 147 million in business in Germany and Austria.

Rohlik hopes to attract customers with short delivery times – as little as two hours – compared to competitors. It also plans to charge less for deliveries. The first German service will be offered in Munich.

The expansion follows a similar move by Dutch online supermarket Picnic, which currently operates in the western German cities of Düsseldorf, Mönchengladbach, Krefeld, Essen, Duisburg and Gelsenkirchen.

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