E-Commerce and mail order may be extremely fashionable, but fashion itself remains a problem area. In Germany 40 percent of all clothing ordered online is sent straight back to sellers, often because it doesn’t fit.
Munich start-up Presize.ai says it has found a solution to the problem: an app that allows customers to determine their precise size from home. Shoppers need only hit a “find size” button on retailers’ websites, then rotate 360 degrees in front of their mobile phone and enter a few basic body measurements.
“We’ve already reached the level of a professional tailor,” says Presize “Growth Guru” Leon Szeli. “A year ago, you would have needed an expensive 3d scanner to do this.”
Szeli and his co-founders Awais Shafique and Tomislav Tomov, all in their mid-20s, hope to convince major online retailers to use the app, which could potentially be a big cost saver. The EHI Retail Institute estimates that process articles sent back by online purchasers costs an average of 10 euros per item.