2020 was watershed year for bicycles, in particular e-bikes and pedelecs, says the German bicycle industry association ZIV.
All told, turnover in Germany rose by 60.9 percent compared with 2019, reaching more than EUR 6.4 billion. More than 5 million bikes left shops in 2020, up 16.9 percent. E-bikes shipped 1.95 million units – an annual increase of a whopping 43.3 percent – and now account for nearly 40 percent of the German bicycle market.
There was even more turnover – almost EUR 10 billion – in parts and accessories. The average price of cycles of all sorts shot up to EUR 1279, reflecting the growing popularity of more expensive e-bikes.
Industry observers say that people’s hesitation to use public transport amidst the pandemic outweighed disruptions to supply chains and shutdowns.
“The past year was unprecedented in the history of the German and international bicycle industry and the cycling economy as a whole,” said ZIV head Ernst Brust in a statement. “The challenges could not have been greater, but the corona pandemic showed that cycling is more relevant than ever. Both bicycles and e-bikes are essential means of transport for the present-day and the future, representing active, environmental mobility that is safe from infection. I’m confident that these attributes will permanently lead to more travel by bicycle.”