E-Commerce Booming in Germany

A recent study by the German E-Commerce and Distance Selling Trade Association (bevh) predicts that online sales in Germany will grow by 9.3 percent in 2018, to reach EUR 63.9 billion. Between April and June, online sales totaled EUR 5.6 billion, an 11.6 percent increase over the prior-year period.

The strongest growth was in the area of furnishings (e.g., furniture and household appliances), which climbed 23 percent, to reach EUR 957 million. Online sales by food-delivery services rose almost 27 percent, to reach EUR 346 million, and those of books and e-books jumped 4.5 percent, to reach EUR 863 million.