Growth spurt in e-groceries
Industry observers see great potential in the online groceries market in Germany. The growth spurt in the sector opens up opportunities for service partners from other industries, such as logistics companies or IT providers. Flexible delivery times, fast delivery, omni-channel strategies including Click & Collect options and ease of operations are all factors that are motivating more and more consumers to buy their food online. But it’s not just domestic supermarkets that can benefit from this growing trend – there are opportunities for foreign grocers in Germany too, if they dare to enter the marketplace.
The entry of online giant Amazon into food delivery is likely to be a catalyst for further growth in the e-grocery market. Amazon Fresh was launched in Germany in May; and while it is only currently available in Berlin, Hamburg and Potsdam, it has made its ambition clear: “We want to make Amazon Fresh available to customers in other areas of Germany,” says a spokeswoman. Amazon Fresh is capable of offering a wide variety of products (85,000) and same day delivery.