Finding the “Style Twin”

December, 2018

Germans can now find their “style twin” – someone who shares their same size, body type and taste in clothing – using the Zadaa app.

The Finnish online marketplace for second-hand apparel – including clothes, shoes, bags and other accessories – has recently set up a two-person operation in Berlin after already starting branches in Finland and Denmark.

The app makes it easier to find items that fit you by collecting details about your age, gender, weight, height and figure type, and then it facilitates logistics to let owners send items directly to buyers. After launching in Germany in mid-August, the company already had 23,000 users by early October.

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