The First Unicorn of Hamburg

September, 2018

About You, a fashion startup belonging to the Otto Group, has become Hamburg’s first “unicorn,” the name given to unlisted digital startups valued at more than USD 1 billion. This milestone was reached thanks to the announcement of a USD 300 million investment by Heartland A/S, a holding company of Denmark’s Bestseller A/S, one of Europe’s largest fashion retail groups and the owner of over 20 individual fashion brands, including Vero Moda and Jack Jones. The fashion startup will reportedly use the fresh funds for expansion and to double its current workforce of 450 people in Hamburg over the next three years.

Screenshot of the website of About You © About You