Foreign investors are hungry for a stake in German food companies.
At the end of last year, the Dutch online food delivery marketplace Takeaway.com purchased the German business of its Berlin-based competitor Delivery Hero in a cash and equity deal worth EUR 903 million. The affected operations include the marketplaces Lieferheld and Pizza.de as well as the delivery business Foodora.
In a statement, Takeaway.com founder and CEO Jitse Groen said the transaction allows his company “to operate on a significantly larger scale, which is essential in building a profitable online food delivery business.”
With over 21,000 employees, Delivery Hero is active in more than 4,000 cities in a total of 41 countries worldwide. With nearly 36,500 connected restaurants, Takeaway.com claims to be the leading online food delivery marketplace in Continental Europe, Israel and Vietnam.
Furthermore, in November, the Switzerland-based international food group Hero purchased more than half the shares of the Berlin-based organic baby and toddler food company Goodforgrowth GmbH, which owns the cereal brand Rebelicious, the healthy children’s snack maker Freche Freunde and its international brand Googly Fruit. According to its statement, the partnership will allow the Hero Group “to enter into the important German market with baby and toddler food products, one of its core categories.”