So on the one hand startups can gain a foothold in the German market, but they can also expand internationally. Charme Rykower of the German-Israeli Chamber of Commerce and Industry (AHK) points out that “many Israeli startups are developing brilliant technologies, but are failing to implement them worldwide. Seen in this way, cooperation with a German company offers a great opportunity.” The AHK has set up an initiative called BETATEC in Tel Aviv to enhance and further develop collaboration between the two countries in the ICT fields.
The benefits of such a cooperation are not one-sided. A startup will approach a larger, established company with a fresh perspective on an old problem. They often bring a lot of technical know-how with them and find unconventional solutions that can be put to immediate use. Through the association, the host company saves thousands of euros in R&D and can even benefit from the sale once the product has reached market maturity. For Mojio and Deutsche Telekom, the cooperation has proven to be a win-win situation; the “little guy” gained access to Deutsche Telekom’s vast telecommunications and the worldwide distribution networks, while the “big guy” acquired the right to commercialize the product worldwide. And since November 2017, customers have been able to buy Mojio adapters in Deutsche Telekom shops.