German Bicycle Sales Booming
It’s an ascent worthy of the Tour de France. According to the Federal Office of Statistics, retail turnover in bicycles and bicycle parts in Germany shot up by 11.9 percent in 2018. The Süddeutsche Zeitung newspaper is calling this a “bicycle boom with no end.”
E-bikes are a major part of this trend. Germany imported 880,000 e-bikes with a total value of 789.6 million euros. That represents a massive 32.3% rise in volume over 2017. The biggest exporting countries to Germany were Hungary, Vietnam and the Netherlands. Germany is the biggest bicycle market in Europe, employing some 50,000 people.
Conventional bicycles also rose in price by 4.5 percent from 2015 to 2018, compared with 3.8 percent for consumer goods in general. And the market for two-wheelers is about to expand, as Germany is set to approve electric scooters for use on Germany’s bike paths and streets next month.
“You only need to take a short walk on the streets of any major German city to see how dynamic the market for cycles is,” says Germany Trade & Invest‘s Digital & Service Industries Director Marc Rohr. “It’s a clear opportunity for companies looking to do business in Germany.”