Germany Again Leads Nation Brands Index

December 2021

Five in a row. That’s Germany’s winning streak after topping the 2021 Anholt Ipsos Nation Brands Index, a survey of how some 60,000 people around the world view 60 various countries.

Germany beat out, in order, Canada, Japan, Italy, the United Kingdom, France, Switzerland, the United States, Sweden and Australia. Respondents were asked to rank the countries according to six factors: exports, governance, culture, tourism, people, immigration and investment.

“Global respondents feel particularly positive about buying German products, the appeal of investing in German businesses, the employability of German people, the German government’s work to fight poverty, and excelling in sports,” Ipsos said in a statement.

2021 was the seventh time in total Germany topped the list. It was the largest sample size ever undertaken by the annual survey.

Reichstag, Berlin © Pixabay