GTAI’s Digital Accelerator
Marc Rohr is director of digital and service industries at Germany Trade & Invest (GTAI). Marc and his team help international companies find opportunities in the digital realm, from those offering digital payment solutions to those assisting SMEs to go online. He spoke with Markets Germany about the many opportunities now opening up.
What has been the impact of Covid-19 on German companies from a digitalization perspective?
There have been a lot of developments. It’s become increasingly evident that there are shortcomings in Germany’s digital infrastructure.
What sectors are leading the digital drive?
Companies that focus on services have really used the coronavirus pandemic to go digital and transform their business models.
What’s the biggest advantage for international tech companies setting up in Germany?
If you want to introduce a new business model, Germany is the biggest market in Europe to launch in. There’s still huge demand here.
Where does Germany lag behind digitally?
There are still really big gaps between rural and urban areas in terms of connectivity and digitalization. But I think the government understands that there needs to be more investment on this side. Germany also has very high standards when it comes to privacy, which can make it hard to implement some digital and online solutions.
Given the challenges, why would companies choose to come to Germany?
Ironically, Germany’s biggest disadvantage is also an advantage. Because we have the toughest rules and regulations, once you’ve completed your rollout here, you can do it anywhere.