“The secret to success and innovation lies in cooperation and transfer of know-how,” says Novartis Country President and Pharma General Manager Sidonie Golombowski-Daffner. “We’re very happy to take part in the Digital Health Hub by supporting startups and creating a network between young entrepreneurs, universities and industry.”
One fledgling firm to profit is IT-Labs, a health platform whose app Alberta connects providers of home care with patients. The app facilitates patient care by tracking data on things like clients’ medications. The company also helps doctors locate care facilities with open capacities.
The young company has already attracted one million Euros in investment and its Founder Güven Karakuzu credits the Digital Hub for some welcome early media attention.
“We took part in the first Pitch Night of the Digital Hub Initiative, were mentioned a number of times in publications and were able to present ourselves at the stand of the Federal Ministry for Economic Affairs and Energy at the CeBit trade fair,” Karakuzu says. “We would never have been able to generate this scale of national PR on our own.”
The entrepreneur adds that IT-Labs gained valuable contacts and boosted its reputation by being part of a cluster of innovators.
The Digital Health Hub also stages an annual Digital Tech Summit, a cross between a hackathon and a tech conference in which young IT enthusiasts tackle challenges set by corporate partners. The next one is scheduled for October.
“Generally, our philosophy has been to revolutionise medicine and encourage digital innovations as well as data- and digitalisation-driven experiments,” says Golombowski-Daffner. “Taking part in the Digital Tech Summit gives us a chance to familiarise our employees with digital culture and learn new ways of working.”
Thus far the focus of the Digital Health Hub has been regional and national. But that, says Anne Braun, will soon be different.
“Next year that should change,” Braun explains. “We already have several international startups located here, although not necessarily from the health sector. And foreign companies will be increasingly in focus as of 2020.”
So foreign HealthTech startups looking for a friendly ecosystem should remember that the Nuremberg/Erlangen area might be just what the doctor ordered.