The future of fashion and textiles is green
In 2017, Germans spent more than EUR 75 billion on clothing and shoes, making the country home to one of the largest clothing markets in Europe (Destatis 2018). However, according to the German Environment Agency (UBA), the majority of apparel purchased in Germany is imported from China, Turkey and Bangladesh. More than 50 percent of the textiles manufactured in Germany are specialist materials with applications in the automotive, construction and landscaping industries, as well as in healthcare and environmental protection. The market for such technical textiles is expected to grow by 2.4 percent through 2020, outperforming the wider market and demonstrating the increasing importance of the segment (Statista 2017 & UBA 2018). While still a niche, the sustainable textile segment offers particularly attractive opportunities for new market entrants.