GTAI: First Contact for Investment in Germany

Markets Germany talks to Silvia Obajdin and Alexander Walter from the team of specialist advisors at GTAI’s Invest Support Services

April, 2020

What kind of questions do foreign companies come to you with? How do you help?

First, it is important to mention that we promote Germany as a business location and assist foreign companies setting up in Germany. Each business case is unique, so are the questions and our clients. Our mission is to provide reliable support, orientation and up-to-date information on all of the important questions and needs coming from foreign companies seeking to establish or retain an own branch or subsidiary in Germany. In doing so, we must gain a sound understanding of a company’s investment plan and requirements, then we keep talking with them to help map out their project. It is important to mention that all of our investment-related services are free of charge.

Where do most of your investment inquiries come from? Have there been any imminent effects with regard to Covid-19?

Last year, we supported companies from more than 70 countries. The most important sources of foreign direct investment into Germany are North America, Asia and our European neighbors. It is worth noting that Germany remains open for business, regardless of country of origin, a company’s size or field of activity. We are always happy to assist and to make your expansion project a success. The most common areas of investment for foreign investors are energy and environmental technology, production and materials, automotive, life sciences and projects concerning the digitization of society and the economy. Being on the FDI frontline, we maintain close dialogue and actively engage with foreign companies, prospecting and existing investors on a daily basis. We would like to mention that we are still receiving attention from foreign investors and are seeing strong and stable interest in Germany as a business location.

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Does GTAI host business delegations from abroad? How have you adapted to the new reality?

Conferences, events and business trips have been cancelled or postponed until further notice. Under normal circumstances, we would now welcome multiple delegations from different countries and industries on a weekly basis. Typically, these are groups of business managers, representatives of industry associations or governmental institutions. With the current Covid-19 situation, and in line with the prevailing regulations and recommendations, we temporarily halted these activities. Despite being a public agency, GTAI has proven to be a flexible and tech-savvy organization and was able to adjust, adapt to the new reality and shift to the digital sphere rather quickly. From a technological standpoint and in terms of skills and training, we are well equipped for such an unprecedented crisis. Now, digital lead generation to proactively reaching out has become even more relevant in order to foster new and existing relationships with clients, partners, counterparts and other multipliers. In conclusion, we are preparing the ground for when things go back to normal. We look forward to this “new normal” and will be happy to receiving physical visits to our headquarters, once this will be declared safe and possible.

What do you like most about your work?

Being the first contact for foreign direct investment in Germany at GTAI, we receive thematically diverse investment inquiries from all over the world at a very early stage. This enables us to spot new trends and developments across a variety of industries. We enjoy answering inquiries in a timely and flexible manner, thereby contributing to promoting Germany as an attractive business location. Also, our position allows us to interact on an international level and be constant and lifelong learners due to the variety of topics we are exposed to.

Any last words?

Despite Covid-19, Germany works. And so do we. GTAI as the foreign trade and inward investment promotion agency of the Federal Republic of Germany remains open for your expansion projects. You can reach our request team via the following email: invest@gtai.com. We look forward to hearing from you and assisting you soon. Germany still works for you!