For four years starting in the fall of 2019, the federal German government will be offering 25 million euros worth of new financial aid to startups. The money explicitly targets non-technical fledgling businesses.
“We are expanding our support for innovation and in future will also be helping non-technical innovations like education and fitness apps or new digital business models,” German Economic Affairs and Energy Minister Peter Altmaier told business newspaper Handelsblatt. “There are many clever business ideas capable of advancing our economy, but in many areas, it’s almost impossible for founders to get capital.”
One hope is that the government support will particularly benefit women, who are likelier compared with men to start companies in non-technical areas.