Major Player: Steve “Spez” Huffman, CEO of Reddit
Steve Huffman, aka “spez,” is one of the most successful web developers and entrepreneurs in the world. In 2005, he cofounded the US-based social news aggregation platform Reddit, which came in at number 18 in the Top Websites Ranking by data provider Similarweb in December 2021.
Steve Huffman, who has been serving as Reddit’s CEO since 2015, is very keen on boosting the platform’s international reach. And following the launch of overseas branches in the UK, Canada and Australia, Reddit decided to open its first office in a non-English-speaking economy in the central Berlin district of Mitte in October 2021.
“Our launch in Germany is the first step in a long-term commitment to the market and expansion beyond English-speaking countries,” Huffman says. “We’re excited to build our local workforce, grow more German communities and enable German advertisers to connect with our users.”
Reddit primarily generates revenue through the sale of advertising, and thanks to 47 percent annual growth Germany already represents its fifth largest user base. International and German advertisers like Intel, Qualcomm, HP, Amazon, Apple, Aktien.news and Deutsche Telekom are among those already working with the Berlin-based sales team to engage local communities.
Steve Huffman © Reddit
Name: Steve Huffman
Job title: CEO
Qualification: BS in Computer Science
Company name: Reddit
Location: San Francisco
Industry: Social Media
Berlin office: community, sales, operations, product and engineering