Germans love to shop, but increasingly they prefer doing so without actually going to stores.
Business consulting firm McKinsey says that consumers in Germany receive on average 24 mail-order packages a year. That was the second most in the world after China and ahead of Britain and the US.
Online and mail-ordering business has been booming as acceptance grows among the general populace, and experts predict that this sector could grow ten percent annually between now and 2030.
Such growth is also good news for companies with strong brand names. McKinsey also found that brand names were 14 percent more important to those who shopped online than those who purchased items in stores.
McKinsey’s studies were carried out together with the University of Cologne.