Most Trusted Brands
A recent survey of women in Germany found seven German companies numbering among the top ten most trusted brands: the drugstore chain dm, the game and toy company Ravensburger, the home appliance maker Miele, the candy legend Haribo, the drugstore chain Rossmann, the body-care brand Nivea and the toymaker Playmobil. The other companies in the top ten were the Danish toy maker Lego (1), Swedish home-furnishing giant Ikea (8) and Korean electronics company Samsung. The survey of approximately 400,000 women was conducted online between March 2017 and February 2018 as part of the “Womens Ranking 2018” of YouGov BrandIndex.
Goods on the shelf in a dm shop © dm