Made to Measure

February 2021

Buying footwear over the Internet normally involves a certain amount of risk. Even if customers know their nominal shoe size, sometimes sneakers or pumps simply don’t fit.

Cologne start-up OneFID solves this problem with a digital app that allows buyers to scan their feet, so that the shoes they order is guaranteed not to pinch their toes or chafe their heels. The app also recommends suitable products.

Conversely, OneFID offers retailers better satisfaction rates and less wasted time and energy dealing with returns. The service also features a partner dashboard to provide AI-driven information about customer needs and preferences they can use to optimize marketing campaigns, product portfolios and designs.

The company also offers 3-D printing for tailored insoles and lasts (mechanical forms shaped like the human foot).

© OneFID