One of the winners of the coronavirus disruptions is the digital automotive market.
According to a survey of 1050 people looking to buy a car in Germany, consumers are attaching increased value to automotive Internet platforms, carmakers’ and car dealers’ homepages and user experiences shared online.
Meanwhile only 13 percent of those surveyed said that the seller was important in their decision to purchase a car. By contrast, online platforms such as Carwow, Vehiculum and even Amazon are seeing their appeal broaden.
Nonetheless, the news isn’t all bad for car dealerships. According to market researcher Konrad Wessner in Absatzwirtschaft magazine, the majority of car buyers seek information on the Internet and then a dealer. 80 percent of cases, Wessner says, follow this “online-offline pattern.”