Berlin start-up Sirplus is on mission: to provide consumers with perfectly edible food discarded because of superficial appearance, overproduction or elapsed sell-by dates.
The company, which was founded in 2016, has three stores in the German capital and employs 85 people. Its outlets sell food for prices up to 70 percent lower than at supermarkets. There is also an online shop.
In 2018, the company won the “Too Good for the Bin” Award handed out by Germany’s Federal Ministry of Food and Agriculture. It is currently looking to expand to Hamburg and raised over 100,000 euros in a crowdfunding campaign in August.
More than 18 million tons of food, of which 10 million tons could be avoided, end up as waste every year in Germany, according to a study by the World Wide Fund For Nature (WWF).