What services can you offer to such businesses?
We are the first point of contact for local businesses in Korea that are interested in getting involved with Germany. Our office in Seoul is located in the building of the German Chamber of Commerce Abroad (AHK). The queries to Germany Trade & Invest (GTAI) are recorded there, channeled and then passed on to our branch experts in Berlin.
In Korea, the culture is defined by the expression “Balli balli” (meaning “Quick, quick!”). This means that an initial response has to come immediately. The Embassy, the AHK and GTAI work very closely on investor services such as offering support for events, or identifying companies which are interested in the German market. The co-operation is excellent, which has a positive impact on the overall perception of Germany in Korea.
What has been your biggest professional success in the past year?
2016 was the year I started working for the Investment Promotion and Investor Services of GTAI in Korea, so the last year has been dominated by network building. As a general rule, Koreans do business on the basis of trust, which takes a long time to gain. I have been building contacts with key influencers, associations and businesses, and my efforts have already begun to bear fruit. Besides this, we have organized a lot of successful events, which attracted an above-average number of visitors.
As a result, GTAI and the German Embassy in Seoul will be jointly hosting an event to commemorate the “Day of German Unity” on October 3rd (a national holiday in Germany, which celebrates the anniversary of reunification in 1990: www.gtai.com/german-unity) in Seoul, to inform even more Korean businesses of the advantages of investing in Germany.