Speedy Business

June 2020

Online consumers are increasingly impatient: Studies suggest that delays of even a single second can reduce e-tail turnover by 10 percent.

New software from Hamburg start-up Baqend, which was founded by Hannes Kuhlmann, Florian Bücklers and Felix Gessert, allows commercial websites to operate between twice and ten times faster. It uses cloud databases to compress words and images, shortening loading times.

According to the founders, it is the “result of three PhD dissertations.”

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