Taking a Spin in Germany

August 2020

US automaking giant Ford has joined the German e-scooter market. This summer, Ford subsidiary Spin rolled out two-wheelers in the western German cities of Cologne, Dortmund and Essen.

In contrast to competitors, Spin doesn’t charge a fee for unlocking the vehicles. Instead, customers pay by the minute, making Spin scooters more attractive for shorter trips. Hence the company slogan “Ride the Moment.”

Spin vehicles can be found in 65 cities and 25 universities in the US. Originally the launch of its German subsidiary was planned for the start of 2020, but that was delayed by the coronavirus. The company hopes that its products will benefit from many people’s reluctance to use public transport during the pandemic. It also says its scooters are always disinfected when collected.

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