Surging Online Sales

November 2019

Germans may have warmed to online shopping relatively slowly, but e-commerce is now booming over the long term here.

The German Association of e-commerce says that consumers spent around 17.36 billion euros on online purchases in the second quarter of 2019 – that was 11.3 percent more than in the same period in 2018.

Driving the growth were increased purchases of things like food and drugstore products. The association reckons with a total turnover of 72 billion euros this year.

Global market research Mintal, however, predicts that the rate of growth for the German online retail market will slow to 6.9 percent by the end of 2019. Mintel projects a total market volume of 88.3 billion euros by the year 2024.

Meanwhile an international survey carried out by US software company Bazaarvoice found that 69 percent of Germans intend to do at least some of their Christmas shopping online.

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