Interview with Sebastian Kurme, head of media relations at HERE
What are the key objectives of the HERE open location platform?
Our ambition is for the HERE Open Location Platform to become the leading destination for location services, supporting everything from smartphone apps to autonomous vehicles to smart cities and intelligent transportation systems. We have already created new services that bring the Open Location Platform into action with our next generation automotive services – Road Hazard Warning, Real Time Traffic, Road Sign Recognition and On-Street Parking.
These services gather the data from sensors in vehicles belonging to third parties – automotive companies – analyze and publish it back to everyone using the systems. Other car manufacturers will be free to add their own data to the pool, making the system ever-stronger for everyone who subscribes to it.
But as important as us creating new services on top of the HERE Open Location Platform it is that the platform is open to anybody and that it will allow data owners, developers and others to add, mix, and manipulate data for themselves, or for other people tapping into the platform, like never before.
Are you confident that other manufacturers will adopt the platform?
It is important to emphasize that the HERE Open Location Platform is not solely automotive-focused but open to companies from other industries, data owners and third party developers to work with it. Already today we are working with almost all global car manufacturers who are licensing maps and/or services from us.
Beyond that also companies from other industries such as Amazon, Baidu, Facebook, FedEx, Garmin, Microsoft, Samsung and SAP are customers and partners of ours today, and we are confident that we will be able to serve current customers and partners as well as new ones even better through our Open Location Platform.
How will the technology support self-driving vehicles?
For autonomous cars to truly work, they need reliable, constantly-updated maps that plot every lane, obstacle and speed-limit that may lie ahead. This is where the HERE HD Live Map comes in, empowering autonomous vehicles to move safely and reliably in ever-changing environments, providing precise and constantly updated information about their surroundings. That way the machine-readable HD Live Map allows a vehicle to “see around the corner”. It consists of three rich content layers which are essential to automated vehicles making informed decisions on behalf of the driver.