CEBIT 2018 has redesigned itself to earn the title of Europe’s leading festival for ­digitization and business innovation. This June (11-15), Hannover will welcome entrepreneurs, digital leaders and foreign investors from around the world.

May, 2018

CEBIT, one of the world’s leading IT trade shows, is reinventing itself this year with the aim of becoming Europe’s leading platform (bringing together the three elements of conference, exhibition and festival) for digitization and business innovation. CEBIT organizer Deutsche Messe has teamed up with the digital industry to rebuild the event from the ground up, while still presenting a wide-ranging look at digital technology in the modern world.

In addition to rescheduling the event in June and boasting an overall new look, CEBIT will unveil a new mix of themes and formats, including exhibits, conferences and networking events, which will cover all aspects relating to the digitization of business, the public sector and society. The revamped show promises to offer international IT decision-makers in particular an experience like never before.

This year, several international companies will be presenting real-world solutions and technologies that industrial users need in order to successfully digitize their operations.

Scene of a film at the press conference “CEBIT-City” in Hannover

© Deutsche Messe AG

The new CEBIT is divided into four main sections:

d!conomy – dedicated to the digitization of business and government.

d!tec – focusing on the digital future, emerging technologies, disruptive business models and new value-creation networks.

d!talk – a conference program covering diverse economic, political and social issues revolving around digitization.

d!campus – “the beating heart of the show,” offering immersive experiences in digital technology, entertainment, opportunities for one-on-one interaction and street food.

“It’s going to be more fun and entertaining, more astonishing, brighter and bolder, and open up new vistas like never before – at times even in an intentionally provocative way,” says Deutsche Messe Managing Board member Oliver Frese. The show will be “a lead-generating powerhouse, delivering win-win outcomes and added value” for participating companies and organizations, he adds. CEBIT is also making a major effort to target the “Generation Y” crowd, which Frese says is “now surging onto the marketplace, brimming with confidence and bright new ideas.”

Representatives of Germany Trade & Invest will attend and be available for any inquiries. “Nowhere else do we have the opportunity to talk to such a vast selection of companies of the digital economy, build up our network in ICT and learn about new trends in one place,” says Isabel da ­Silva Matos, Senior Manager, Investor Consulting at GTAI.

CEBIT 2018 preview event in the Neues Rathaus Hannover  © Deutsche Messe AG

The festival where the future is now

CEBIT takes place in Hannover from June 11 to 15, 2018. The five-day trade fair starts on Monday, June 11, with a conference and media day (registration required). The exhibition and festival starts on Tuesday, June 12. CEBIT expects even more exhibitors and visitors than last year, when more than 3,000 exhibitors from 70 nations showcased their innovations to 200,000 visitors. This year, in addition to the Internet of Things and AI, the topics will include blockchain, augmented and virtual reality, security, future mobility, drones and humanoid robots.

CEBIT is Germany’s most important IT event, reflecting the country’s leading role in the sector. Germany’s IT market has continued to grow steadily over the past three years and is forecast to rise 2.9 per cent in 2018 to €79.3 billion.

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