Mr. Gellert, what can you tell us about Germany’s reputation as a center for good product design?
Uwe Gellert: Germany has a good reputation. We still benefit from the Bauhaus era. In fact, many German product developers still follow its design principles. Their role is not simply to beautify products, to decide on material, color and shape, but rather to develop a concept that promises easy handling of the product. Design is a complex process – the value and benefits of a product are deeply rooted in its design – and German developers approach this process particularly strategically. The design language in this country is still strongly characterized by ergonomics and usability.
Which recent global design trends have their roots in Germany?
Gellert: Germany is a giant in industrial technical products and stands for precise and reliable technology. German design is characterized by clever ideas, pared down to the essentials, and without unnecessary embellishment. There are numerous examples of successful German design trends, such as the design classics produced by electrical appliance manufacturer Braun in its early years.