Turkey’s ASAŞ Sets Up Shop in Neuwied

The company was looking for a convenient, central European location for distribution of finished products and further processing of other goods for European consumption.

December 2019

The ASAŞ site in Neuwied © ASAŞ

Turkish aluminum producer ASAŞ has set up shop on the former site of the Rasselstein steelworks in the western German town of Neuwied. ASAŞ, which has its headquarters in Beykoz/İstanbul, makes aluminum and vinyl for the European market at its facility in Sakarya. The company was looking for a convenient, central European location for distribution of finished products and further processing of other goods for European consumption. Neuwied, with its excellent connections to highways, rail and water transport, proved ideal. ASAŞ has already created ten jobs, and that number is expected to rise to 50 in years to come. The founding of a German subsidiary is a further brownfield success story for the state of Rheinland-Pfalz.

The former Rasselstein steelworks  in Neuwied © ASAŞ

ASAŞ’s investment was made possible by the state-owned Investitions- und Strukturbank Rheinland-Pfalz (ISB) in Mainz, which accompanied the procedure together with ASAŞ’s consultants and the town of Neuwied.

ASAŞ Business Development Director Fred Häring says: “We immediately felt well looked after by the ISB and their extensive services for economic and housing promotion. We were able to get an appointment with the board of directors quickly and easily.”

ASAŞ is using some of the renovated buildings on the site and renting out others. Affordable housing units are also planned.

The new ASAŞ location in the former Rasselstein steelworks  in Neuwied © ASAŞ

“It’s easy to reach destinations in the core market of Germany and adjacent ones in France and Benelux from Neuwied,” explain Neuwied Mayor Jan Einig und city economic development official Jürgen Müller. “Proximity to customers is both economically necessary and ecologically sensible. We think the developments and investments on the former Rasselstein site will be positive for the city and we will gladly offer further consultation to ASAŞ.”

The Investitions- und Strukturbank Rheinland-Pfalz (ISB) is the institute of the German state of Rheinland-Pfalz for business and housing development. It is the first point of contact for domestic and foreign investors on financing questions and provides – as part of designated programs – subsidies, low-interest loans, guarantees and stakes. Thanks to its online, multilingual location finder (www.locationfinder.rlp.de), ISB can also help locate suitable properties and sites.

Concept for flats on the site of the former Rasselstein steelworks  in Neuwied © ASAŞ