Top Investments 2021 in Mecklenburg-Vorpommern

February 2022

Birkenstock: International shoe manufacturer builds flagship plant

In future, the Birkenstock Group, which belongs to the French LVMH boss Bertrand Arnault and the American investment company L Catterton, wants to produce sandals in Mecklenburg-Vorpommern. A new plant is being built for this for 50 million Euros on a twelve-hectare site in the Berlin-Szczecin industrial park in the north-east of the Federal State. With these measures, the company’s production capacities are being increased from around 30 million pairs a year today to 40 to 50 million per year. Up to 1,000 jobs should be created. The start of production is planned for 2023.

Beforehand, the company examined 60 locations across Germany. The Berlin-Szczecin industrial park scored for good accessibility via motorways and rail. The space available in the industrial park was also a factor. The choice of site is a success for the Federal State of Mecklenburg-Vorpommern’s marketing strategy for promoting the Berlin-Szczecin industrial park, which is just 100 kilometers from Berlin.

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Huber Landtechnik GmbH: Fraunhofer Centre in Rostock draws Austrian company to North-East Germany

The north-east of Mecklenburg-Vorpommern is the big winner with the location of the new Fraunhofer Centre for Biogenic Value Creation and Smart Farming in Rostock. The newly founded Huber Landtechnik GmbH, a subsidiary of Austrian Huber Soil Solution GmbH, wishes to establish itself in the municipality of Pasewalk. A production location is being set up which covers both the development and the production of the “Huberpflug” and will initially create up to 7 jobs.

With Huber Landtechnik GmbH, an innovative company is coming to the region to develop a new, environmentally friendly soul cultivation machine and produce it on-site. The company is bringing together research and application with the Fraunhofer-Centre in Rostock and the production location in Pasewalk. The “Huberpflug” is an innovative, patented soil cultivation device which has rotating work elements unlike the rigid working tools of conventional moldboard ploughs. The soil crumbles much better, which means a great deal less reworking for farmers. This brings huge economic and ecological benefits.

The site will become the core cell of an extensive development of the company into an important factor in the provision of innovative agricultural tools which are extremely gentle to the ground and the environment. The machines confront the conflict of objectives in agriculture because the Huberpflug makes gentle soil cultivation possible which not only reduces CO2 emissions but also offers a real alternative to intensive ploughing and the massive use of pesticides. Both research and development and production are being carried out at the new location.

Source: Huber Landtechnik GmbH