Bavaria: Rural areas attract major FDI projects
Bavaria also recorded some major investment projects outside its metropolitan areas. Family-run North American Science Associates Inc. (NAMSA) chose Obernburg in Lower Franconia to set up its first European test laboratory. There, NAMSA supports and assists pharmaceutical manufacturers in the development of medical devices from first idea to marketable product using various test methods. The choice of location was not least due to the availability of skilled personnel in chemistry in Lower Franconia.
Another case in point was the expansion of Yaskawa Electric Corporation’s robot manufacturing plant in Allershausen. The Japanese company established its robot production at Allershausen in 2012. The major expansion now is testimony to the site’s key location benefits: proximity to customers, ideal infrastructure, high market potential and easy access to European markets. Yaskawa Electric Corporation primarily serves industrial customers with its robots – focusing particularly on automation and Industry 4.0. Bavaria’s strong manufacturing sector, a large cluster of ICT companies and innovative start-ups, makes for a perfect environment for Yaskawa Electric Corporation.
Strong start-up ecosystem in Bavaria
Start-ups make a significant contribution to digitalisation with their disruptive business models and technologies. Traditional companies can benefit from such innovative solutions, whilst at the same time accelerating start-ups‘ success and growth with their resources such as expertise, machinery or capital. An agile start-up ecosystem therefore is of key importance, not just in metropolitan areas. Throughout Bavaria more than 50 technology campuses, incubators and accelerators support national and international start-ups in the launch phase and beyond. Invest in Bavaria’s Ois Easy Landing Package also helps international start-ups enter the German and European market. In addition to free co-working or office space, the Ois Easy programme also offers coaching and contacts to partners and customers.