Germany needs at least 45,000 more truck drivers, and logistics companies are having a very hard time finding new ones.
The Hamburg-based company TruckJobs has launched an effort to counter this worrying trend. To help young people have greater appreciation for this career, it has launched a targeted image campaign, produced video clips, hosted presentations and built up a social-media community.
The Hamburg-based company uses an algorithm to bring truck drivers and haulers together.
Trucker on the road © Pixabay